After missing Fashion Week in Paris for a Forth of July celebration in Malibu, Kendall Jenner was really missing out in the world of couture. Naturally, her break from fashion didn’t last long, and within a couple of days she headed straight to Rome for the “Legends and Fairytales” fashion show by Fendi.
In preparation for Fendi’s 90th anniversary fashion show, Kendall took a practice lap on the runway — aka the Trevi Fountain! She danced above the iconic water dressed in a vibrant blue coat designed by Fendi’s Creative Director Karl Lagerfeld.
Lagerfeld is known for his extravagant, landmark-laden fashion shows. In 2007, he designed a groundbreaking $10 million show on the Great Wall of China, so the Trevi Fountain was an obvious next-in-line for him.
Fendi jumped on board to restore the Trevi Fountain in 2013. The iconic fashion house reportedly spent $2.4 million on the 17-months-long renovation, which culminated in the fountain’s reopening last November. This is the first time a fashion event has ever been staged on the landmark.
The show was a completely stunning success. Fendi, which spent $2.5 million on the 17-month-long restoration of the famous fountain, was the first the business to ever host a show on the landmark. Fendi chairman and CEO Pietro Beccardi commented in a statement, saying that “a fashion show in Rome at the Trevi Fountain is the best way to celebrate Fendi’s 90 years’ anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi Fountain is a unique place, and it represents Fendi preservation of values, tradition and historic patronage while looking towards the future.”
